Fusion is one of the UK’s most innovative and exciting brand event agencies.
We strategise, design and manage events for the automotive industry across the UK and Europe, and work with some of the world’s most high-profile car manufacturers.
As an agency with over 28 years’ marketing and events experience, Fusion offers a full service to our clients. From planning and ideation to event management and delivery, Fusion is focused on brand awareness, creativity, engagement, reach and sales conversion.
Because consumers have more choice and need much more persuasion; experiential marketing is the most persuasive form of two-way brand communication.
The selection process for the right team or ‘brand ambassadors’ is therefore critical to the success of any integrated campaign.
At Fusion, we pride ourselves on selecting, interviewing and training the very best promotional staff, event managers and instructors in the industry.
We don’t outsource the operational logistics. Fusion manages four satellite warehouse facilities equating to almost 24,000sq.ft of storage space, using a bespoke, electronic asset management system. But to us, operational excellence is more than this. Our team eagerly dedicate hours of their time analysing data and measuring post-event campaign returns, ensuring that all outputs integrate seamlessly back in to your internal management systems.
Fusion’s experience with dealer events is formidable. We use a combination of industry-experienced staff, innovative ideas and custom-designed event equipment to manage and deliver over 1000 events in 2017, across 3 major accounts. Our client accounts achieve approximately 55% dealership utilisation, an increase of over 30% of the network over a period of 3 years. Our unique Specialist Drivers help to achieve sales conversions of up to 66%, compared to 25% to 30% for the industry average.
We at Fusion have always been supportive of various good causes and charities over the years. Each year we nominate a charity or good cause to focus our efforts on throughout the year.
Three charities were suggested, and each employee voted for their favourite.
The chosen charity for 2018 is Willen Hospice.
“Willen Hospice is a registered charity that provides specialist care for people whose illness no longer responds to curative treatment (also known as specialist palliative care). Willen Hospice provides services to three Primary Care Trusts - Milton Keynes, Bedfordshire and Northamptonshire.”
The Fusion Charity Squad have started planning some fundraising ideas for the year ahead, but keep an eye out on Fusion’s Twitter for more details.