In its 2nd year of headline sponsorship, Renault’s presence at Clerkenwell Design Week in 2016 brought fresh innovation and storytelling. Fusion had negotiated a collaboration with Central Saint Martins MA(Hons) Industrial Design students, engaging them in a commercial brief on the future of autonomous driving. The results of their work was displayed at the show, linking with Renault’s striking EOLAB concept.
We also designed a bespoke augmented reality (AR) app, which allowed users to play with airflow over the car.
