The introduction of the EV9 represented another step-change in Kia's evolving brand landscape. It was their first premium all-electric SUV (and one of the world's first luxury 7-seater EVs), and would attract conquest customers from established brands in the premium space.
Our brief was to hero the EV9 in a theatrical AV reveal sequence, as well as showcasing the EV6 GT performance model. We created an ambitious 'reveal cube' with motorised blinds, full AV integration and a bespoke customer presentation to our audience. We toured 175 dealers across the UK in 17 weeks, and used Fusion's proprietary CORE booking platform to manage the registration process.
The tour was a huge success, attracting over 7,000 attendees and 228 EV9 orders.
