Nissan
Feel Electric Festival 2024
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Alpine
Goodwood Festival of Speed 2024
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Kia Motors UK
Kia EV9 Tour
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Nissan
Formula E ‘Feel Electric Festival’
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Alpine
Alpine Concourse Events
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Hyundai
Hyundai at Fully Charged Live
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Kia Motors UK
Kia EV6 Electric Experience Tour
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Renault
Virtual Showroom
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Nissan
CarFest South
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Renault
Clerkenwell Design Week
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H.R. Owen
Ferrari & Bentley Track Day
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Nissan
New Micra Tour
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Hyundai
Caravan, Camping and Motorhome Show
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Kia Motors UK
Stinger Launch
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Hyundai
Incentive Travel
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Renault
EV Store MK
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Nissan
Intelligent Mobility Roadshow
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Renault
F1 British Grand Prix at Silverstone
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Kia Motors UK
Fleet Roadshow
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Nissan
Fully Charged Live
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Renault
designjunction
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Dacia
Black Friday
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Renault
Clio: Never Out Of Style
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Nissan
Fully Charged Live
Fully Charged LIVE is the UK’s primary clean energy and electric vehicle show, now in its second year. Appealing to an ever-growing audience of EV enthusiasts and clean energy tech fans, Fully Charged LIVE is ideally positioned to support Nissan’s business objectives of EV and tech leadership and raising awareness of energy services.
As the sponsor of the GigaTheatre, Nissan had prime brand positioning inside the space reserved for various tech talks and insights from industry pioneers.
We surpassed all lead and test drive targets, helping to deliver over 150 test drives in 3 days, and taking nearly 300 leads from private buyers and fleet decision makers.
Renault
DesignJunction
Our task for designjunction was to raise awareness and drive credibility for Renault design and ease of use, as well as promoting their partnership with Central Saint Martins (CSM) MA Industrial Design students.
This was achieved using a multi-faceted interactive presence, housed in a bespoke 2-tier structure. On the ground floor, we showcased the 3 CSM finalists’ work, including the winner’s physical model (built at Renault’s design HQ in France). Upstairs, we featured the stunning TreZor concept car, for which we designed a ground-breaking mixed reality experience using Microsoft Hololens, allowing users to learn more about the under-the-skin details of this extraordinary car.
Outside, we designed a live demonstration of parametric design – an algorithmic process using maths to create patterns and extrusions. In all, 229,000 people walked by our stand, with nearly 25,000 of those joining us on the stand to engage.
Dacia
Black Friday
The American retail phenomenon that is Black Friday has well and truly landed on our shores. Originally a way for the electronics retail industry to clear stock before the Christmas rush, it has grown into a sales event for all sectors. This scenario led to Dacia’s Buck Black Friday campaign, which aims to convey that Dacia doesn’t do Black Friday, because they have good prices all year round.
To that end, we designed a pop-up shop in Westfield Stratford which would be open before and after Black Friday, but closed on the Friday itself. Peep holes in the window coverings allowed passers-by to peek inside the closed shop, seeing only the prices of the cars inside.A waste paper bin competition encouraged guests to channel their inner Michael Jordan in the hope of winning tickets to Dacia Magic Weekend to enjoy the rugby.
Kia Motors UK
Stinger Launch
The Kia Stinger represents a new direction with the brand, entering the performance fastback segment of the market for the first time. Fusion’s task was two-fold: design, build and manage a stand in the busy concourse of Waterloo station; and create video content to play on the stand.
On the stand, we wanted to display the Stinger as the dynamic and capable drivers’ car it is, so chose to theme the stand around a slice of racetrack, replete with tyre stacks, raised kerbs and tarmac.
The video component was fully storyboarded by Fusion, and filmed with the help of our film partner, MadCat Media. Filmed on Silverstone’s National Circuit, our professional drivers spent the day sliding 2 Stingers around in a carefully choreographed routine. The desired output was 2 distinct videos – a 360 VR and a more traditional 2D film. We deployed advanced 360 cameras, plus 4K 2D video cameras, drones and GoPros to capture the action from as many angles as possible.